Improving the customer experience

Energy companies increasingly focus on delivering a superior customer experience through digital platforms. Most market players routinely offer web-based customer portals or mobile apps that allow customers to easily track their energy usage, manage payments and interact with customer service. These apps are designed with an emphasis on intuitive UX/UI, which significantly increases customer satisfaction.

Facilitating interaction with clients

One of the main goals of UX/UI design is to facilitate interaction between energy companies and their clients. Many companies have implemented platforms that allow customers to monitor and optimise their energy consumption closely. With a straightforward and user-friendly interface, users can quickly find the necessary information and perform essential actions without unnecessary complications. This improved interaction leads to higher levels of customer engagement and loyalty.

Efficiency and cost savings

Investing in quality UX/UI design can lead to significant cost savings and improved efficiency. Utilities can reduce customer support inquiries by offering intuitive, easy-to-use apps and web portals. These apps allow customers to handle many everyday tasks, such as setting up backups or submitting self-dispatches, reducing the burden on customer support.

Trends and future developments

New UX/UI design trends are emerging in the energy sector to improve the user experience further. These include using artificial intelligence and machine learning to personalise customer offers and recommendations or integrating smart technologies such as IoT devices to enable customers to better manage their energy consumption. 

Some exciting solutions are already coming to market that enable customers on spot tariffs to optimise their electricity consumption. Such solutions are particularly beneficial if the customer uses a photovoltaic power plant, heats with a heat pump and charges an electric car simultaneously. If the entire system is covered by a smart home solution with well-set automation, it can save tens of per cent on electricity costs. However, user-friendliness is an essential factor that determines the penetration rate of such solutions. If the systems are too complex, they may only remain the domain of geeks and technical enthusiasts.

Energy companies exploiting these trends effectively will gain a significant competitive advantage.

Practical examples

One example is the implementation of advanced UX/UI elements in mobile energy management applications. These customer portals offer personalised recommendations based on energy consumption, allowing users to monitor their costs and savings in real time easily. This approach leads to increased customer engagement and positive app reviews.

Another example is the development of intuitive web portals for energy company customers. These customer portals allow users to easily make payments, monitor their consumption and receive personalised energy advice. As a result, telephone enquiries are significantly reduced while customer satisfaction increases.

We are happy to help

In the energy sector, quality UX/UI design is critical to improving the customer experience, facilitating client interaction, improving efficiency, and reducing costs. Energy companies focusing on UX/UI innovation will be better prepared for the challenges of the digital era and gain a competitive advantage in the marketplace. Therefore, investing in user-friendly and intuitive digital solutions will pay off.

At eMan, we are happy to help you design a solution to save costs and deliver greater customer satisfaction. Our team has extensive experience with solutions in the energy sector. We have implemented extensive solutions for companies such as E.ON, ČEZ, MND, Pražská plynárenská, EP Energy Trading (epet) and others. Do not hesitate to contact us for more information.