Digital transformation is no longer just a "cool" trend but a necessity for any company that wants to keep up with the times. Today, with technology flying forward at rocket speed, companies must be able to adapt quickly and capitalise on new opportunities. Businesses that can make clever use of digital tools and trends will not only strengthen their market position, but more importantly, be better prepared for the future. From artificial intelligence to cloud services, these technologies open the door to efficiency, innovation and happy customers.
Digital Trends for 2025: 8 Steps to Corporate Growth
1. Strategic implementation of artificial intelligence
Artificial Intelligence (AI) is becoming an increasingly important element of digital transformation, with companies using it to improve business processes and automation, for example. This trend enables organisations to respond more quickly to change and opens up new opportunities for new and effective solutions. According to IDC’s FutureScape: Worldwide IT Industry 2025 Predictions report, companies will invest heavily in AI initiatives in the coming years, leading to increased productivity, higher levels of service personalization, and more efficient process management.
Of course, AI is also bringing significant changes to our software development industry. For example, AI tools and so-called “copilots” increase mobile and web application development efficiency. These tools can assist developers with coding, automate testing, and help analyze and debug code, leading to faster and more efficient project delivery.
2. Focus on customer experience
A satisfied customer is the basis for success. Therefore, companies are increasingly focusing on personalisation and consistent communication. Servion Global Solutions estimates that by 2025, AI will help process up to 95% of all customer interactions—all in real time, making customer care fundamentally faster and more accessible.
For example, customer portals play an essential role in this context, and at eMan, we have extensive experience in their creation and implementation. These portals aim to facilitate customer interaction and promote customer loyalty and satisfaction.
3. Connecting cloud and edge technologies
In 2025, cloud and edge technologies will be critical to the digital transformation of businesses. According to IDC, spending on edge computing will reach up to $378 billion by 2028, underscoring the growing importance of this technology for instantly processing data where it originates. Cloud and edge systems will increasingly converge, enabling businesses to better respond to real-time demands and strengthen the security of data operations. At the same time, Gartner predicts a 9.3% increase in IT spending in 2025, when multi-cloud and hybrid solutions dominate. This “cloud-first” approach gives companies greater flexibility and supports the development of serverless computing, which is becoming the standard for modern application development.
4. Cyber security and data protection
With the increasing digitalization of business processes, the requirements for cyber security are also increasing. Gartner predicts that global end-user spending on information security will reach $212 billion in 2025, an increase of 15.1% from 2024. Companies are under increasing pressure to invest in advanced security technologies to better respond to new threats and ensure cyber-attack resilience. Adequate security measures are a matter of customer trust and a crucial element for protecting a company’s reputation and long-term stability.
5. Developing digital skills and company culture
To fully leverage the potential of digital transformation, companies need a team that understands modern technology and is not afraid of innovation. According to a Deloitte survey, 76% of workers say it’s essential for their employer to help them envision how their work may change. Investing in training supports technological development and the development of a company culture that is essential for innovation.
6. Agile approach to transformation
Agile methodologies will be essential in 2025 for companies that want to keep up with today’s rapid market changes. According to the Deloitte Business Agility Survey 2024, organisations will increasingly adopt agile approaches across entire departments, improving collaboration between teams, increasing productivity, and enabling faster responses to change. Agile thus has a vital role in supporting digital transformation and building a company culture ready for current challenges.
7. Sustainability and the circular economy
Sustainability is integral to the digital transformation as companies face pressure to reduce their environmental footprint and use resources more efficiently. According to the Deloitte Sustainability Action Report 2024, organizations should incorporate sustainable and circular practices into their digital strategies to increase their attractiveness while reducing costs. Electric mobility is a current example – traditional car companies in the Czech Republic and Europe face intense competition from Chinese manufacturers and Tesla, bringing advanced technology and more affordable electric vehicles. The transition to green solutions is crucial for the European automotive industry to remain competitive globally.
8. Use of new technologies
Technologies such as 5G, the Internet of Things (IoT), edge computing and augmented reality (AR/VR) bring new opportunities for companies to innovate and improve efficiency. According to the Gartner Top 10 Strategic Technology Trends for 2025, new technologies will play a vital role in the digital transformation of businesses. For example, 5G will enable faster and more reliable communication between devices, supporting the development of IoT and edge computing. AR and VR will offer new ways to interact with customers and streamline processes such as employee training or remote working. Integrating these technologies into corporate strategies will enable organisations to better respond to changing market conditions and remain competitive.
How to use digital transformation to grow your business
Today, more than ever, digital transformation is the path to success and competitive advantage. Companies that invest in modern technology, security and employee development will be better prepared for the challenges ahead. But digitalisation is not just about technology – it’s a journey that requires a holistic approach, vision and a willingness to adapt.
How can eMan support your journey to digitalisation?
eMan can help you with everything from analyzing the current situation to designing a comprehensive solution. Whether it’s implementing artificial intelligence, developing customer portals, improving data security or prototyping (MVP) and product discovery phases, we are here for you with our experience and know-how.
Contact us, and we’ll be happy to help you develop a strategy for your business’s success in the digital world.
