Apps with a clear business objective

A quality mobile app is not just another item in your company’s digital portfolio. It’s a strategic tool that can significantly streamline your business. A well-designed app can automate routine processes, saving time for your employees and customers. By analyzing user behaviour, you will gain valuable data for business decision-making. Integration with company systems means you can process orders faster and respond to customer requests.

A practical example is the mojePPL app we developed for PPL. The app allows customers to track shipments and manage delivery and payments, all without contacting customer support. The result is lower operating costs and happier customers.

Design as the basis for success

When developing an app, thinking about the end user is essential. A poorly designed interface can thwart even a technically perfect solution. A successful application builds on a clear hierarchy of functions that reflects the real needs of the users. Processes should be optimized with an emphasis on a minimum number of steps, and the design should be consistent with the corporate identity.

We applied these principles in developing the CSOB Smart app, where we designed the user interface emphasising scalability and future development. The redesign led to a significant increase in app usage and higher transaction completion rates. Thanks to the sophisticated architecture, the bank can continuously improve the application and add new features without disrupting the user experience.

How to build loyalty through the app

A well-designed app can significantly strengthen the relationship between a company and a customer. The key is to offer features that deliver real value. In practice, a combination of several approaches has proven successful. A well-thought-out rewards and loyalty scheme can motivate customers to interact with the app regularly. Cleverly set up push notifications can effectively inform about current offers or important changes without being intrusive. The direct customer support available in the app then saves time for both parties – the customer doesn’t have to search for contacts and switch between different channels, while the company can deal with requests more efficiently thanks to instant access to relevant data and communication history.

Technology trends in mobile apps

New trends heavily influence the world of mobile apps. The most dominant of these is artificial intelligence. For example, AI can track how users use an app and offer better services accordingly. This translates into higher transaction completion rates and more frequent use of advanced app features.

Connecting with IoT devices and enterprise systems is also a big change. Increasingly, companies need mobile access to CRM or other corporate information systems – so their salespeople and other employees have all their customer data at their fingertips, wherever they are. Augmented or virtual reality may also be of interest to some companies. It allows customers to view products or try out services as if they were on the spot.

Working smarter with context is also an important trend. A modern app can know when and where is the right time to send a notification or offer to the user. But all the while, it must remain simple to use and respect user privacy.

Investing in the future

Having your mobile app is a strategic investment for your business. With the right approach to development, you can significantly optimize management and support costs. Valuable data on customer behaviour can help you further develop your services and open up entirely new business opportunities.

Are you considering your own application or need to upgrade an existing one? Get in touch.